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Professional Women's Hockey League
Jan. 8th, 2024 08:04 pmThere is FINALLY a women's hockey league that pays its players a living wage. There's been women's hockey before; the National Women's Hockey League was founded in 2015, later becoming the Premier Hockey Foundation. They got bought out in 2023 and rebranded as the Professional Women's Hockey League. Unlike its predecessor leagues, PWHL players should not need to work second jobs to have an income to live on in addition to playing hockey; the PWHL has minimum salaries. All players must make a base pay of at LEAST $35k, which is crap but at least it's crap you could theoretically live on. But most of the players are going to earn more than that, because there is also a team average minimum. The salaries for the whole team combined have to average out to at least $55k, and the top six have to each make at least $80k. But these are base pay rates; they also get a housing stipend ($1500/month) on top of that and a "daily meal allowance" when traveling, and all of these rates are contractually obligated to increase each year (3%). It's still peanuts compared to men's hockey, of course, but it's something you could make a living at, at least. And when you add in the housing stipend, a full-time player is actually making a minimum of $53k/year.*
Anyway! The first PWHL game took place on January 1, 2024, and you can watch the games on the PWHL Youtube page. I hope they do well, because female athletes should be treated (and PAID) better and while "a living wage" might seem a low bar it is still one that women's leagues too often fail to clear. So far, they seem to be doing okay; the January 5th game (Minnesota vs. Montreal) SMASHED the previous record attendance at a women's hockey game. 13k people attended; the previous record worldwide was a game with 8k attendees in Sweden. The North American record was 6k, so this is double that.
The thing that interests me is that they are CLEARLY not branding the teams, they are branding and repping THE LEAGUE. None of the teams have a name other than the city they're from; none of them have a logo of their own, just the PWHL logo; the uniforms are pretty identical, just different colors. (each city name printed diagonally down the front.) I read an article that the teams are expected to each rebrand themselves next year, but I'm still surprised that they're not trying to build up any kind of team loyalty from the start, just league loyalty.
The closest I get to being a hockey fan is occasionally reading hockey RPF (there are a TON of great writers in that fandom, if you've never checked it out before). But I support women's sports, and with games being on Youtube it will be pretty easy to just stream it on my TV (muted) while I go about my evening. I know it doesn't ad up to much in ad revenue, but it's something that costs me nothing. (And it's not like I'd be going to a game in person even if I lived in one of the six cities that has a team.)
*If you're wondering "why do they pay base salary + housing allowance instead of just saying what the whole salary is up front" I'm guessing there are tax incentives to do it that way. It might be either tax deductible for the team or untaxed for the player, or both.
Anyway! The first PWHL game took place on January 1, 2024, and you can watch the games on the PWHL Youtube page. I hope they do well, because female athletes should be treated (and PAID) better and while "a living wage" might seem a low bar it is still one that women's leagues too often fail to clear. So far, they seem to be doing okay; the January 5th game (Minnesota vs. Montreal) SMASHED the previous record attendance at a women's hockey game. 13k people attended; the previous record worldwide was a game with 8k attendees in Sweden. The North American record was 6k, so this is double that.
The thing that interests me is that they are CLEARLY not branding the teams, they are branding and repping THE LEAGUE. None of the teams have a name other than the city they're from; none of them have a logo of their own, just the PWHL logo; the uniforms are pretty identical, just different colors. (each city name printed diagonally down the front.) I read an article that the teams are expected to each rebrand themselves next year, but I'm still surprised that they're not trying to build up any kind of team loyalty from the start, just league loyalty.
The closest I get to being a hockey fan is occasionally reading hockey RPF (there are a TON of great writers in that fandom, if you've never checked it out before). But I support women's sports, and with games being on Youtube it will be pretty easy to just stream it on my TV (muted) while I go about my evening. I know it doesn't ad up to much in ad revenue, but it's something that costs me nothing. (And it's not like I'd be going to a game in person even if I lived in one of the six cities that has a team.)
*If you're wondering "why do they pay base salary + housing allowance instead of just saying what the whole salary is up front" I'm guessing there are tax incentives to do it that way. It might be either tax deductible for the team or untaxed for the player, or both.
